Surakarta, 18 October 2026 – Amid the rapid evolution of digital communications, artificial intelligence (AI), and increasingly dynamic public behavior, regenerating the public relations (PR) profession has become essential to maintaining public trust and sustaining organizational reputation. Beyond the ability to communicate messages effectively, the next generation of PR professionals must uphold ethical standards, think critically, and ensure that communication delivers tangible impact.

Surakarta, October 17, 2026 – Amid rapid advancements in artificial intelligence (AI), the growing spread of disinformation, and increasing challenges to public trust, strategic communication has become more critical than ever to organizational sustainability and societal progress.