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In accordance with VMCS Advisory’s vision and mission to become a leading PR and social impact consulting company, at the end of this year VMCS became the Knowledge Partner for the prestigious annual IABC Indonesia Conference 2024, which has the theme “Trends 2025: Purposeful Impact.” Other Knowledge Partners are SBM ITB and LSPR Institute of Communication and Business.

VMCS Advisory IABC Indonesia Knowledge Partner
Founder & CEO VMCS, Elvera N. Makki, S.IP, MBA, ABC, SCM.

The IABC Indonesia conference, with the theme “PR Trends 2025: Purposeful Impact” aims to explore the latest communication and public relations trends, which are increasingly focused on social and ethical impacts. This event will bring together PR practitioners, communications professionals, and business leaders to share insights and strategies related to goal-oriented communications to build trust, transparency, and credibility in interacting with the target public. This theme was raised to underline the vital role of PR in bringing about positive change that benefits the organization and provides tangible benefits for society.

VMCS Advisory IABC Indonesia Knowledge Partner
Founder & CEO VMCS, Elvera N. Makki, S.IP, MBA, ABC, SCMP, together with IABC Indonesia Board Members and Hasan Nasbi, Head of Presidential Communication Office, Republic of Indonesia (center).
VMCS Advisory IABC Indonesia Knowledge Partner
Founder & CEO VMCS, Elvera N. Makki, S.IP, MBA, ABC, SCMP, together with the representatives of IABC Indonesia Board Members dan Advisory Board, and the panelists Ferro Ferizka, CEO Pijar Foundation, Jihan Aryani, Country Community Manager for Canva, and Tyo Guritno, CEO Inspigo, after discussion on AI technology.

The IABC Indonesia Conference event presented three key speakers and three-panel sessions with 11 credible sources, including PR experts from abroad, thus providing new insights and networking opportunities with added value on an international scale for the participants. The International Association of Business Communicators (IABC) Indonesia is committed to promoting trends in various industries, such as technology and sustainability, as well as addressing the most pressing issues from a PR perspective.

By becoming a knowledge partner at this conference, VMCS Advisory plays a role in researching and determining PR trends for 2025, selecting relevant topics, and selecting presenters. “As a Knowledge Partner, VMCS has once again strengthened its position as a communications, public relations, and social impact consultant with international insight and expertise, prioritizing local roots, which makes the role of PR more effective and strategic,” concluded Elvera.

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