PT Agrinesia Raya is a rapidly growing food manufacturing company widely recognized for its flagship products, including Lapis Bogor Sangkuriang, Lapis Kukus Pahlawan, Bakpia Kukus Tugu Jogja, Bolu Susu Lembang, Nusa Rasa, Bolu Malang Singosari, and Bolu Stim Menara. PT Agrinesia Raya continues to bring happiness to every moment in the lives of Indonesian people through its range of products.
To strengthen its corporate communication strategy, PT Agrinesia Raya has entrusted VMCS Advisory as its partner for Strategic Communications & Development services. This collaboration includes the development of communication strategies aligned with the company’s business goals, corporate culture, and the ever-evolving industry dynamics. VMCS is also entrusted with designing Standard Operating Procedures (SOPs) for issue and crisis communication management.
As part of enhancing its internal communication system and mitigating reputational risks, VMCS conducted an Issues & Crisis Communications: Prevention and Handling training for business owners and board members to ensure the company’s internal readiness to face potential issues and crises in a systematic, measurable, and professional manner.