Commemorating Earth Day, PZ Cussons Launches the First Ecolabel Certified Wet Wipes in Indonesia
- May 19, 2023
- Posted by: Roida Alda
- Category: Clients’ Articles
VMCSADVISORY.COM, JAKARTA – PZ Cussons as a multinational company, continues to innovate in developing products that support sustainability.
In commemoration of Earth Day, PZ Cussons launched its newest product, Cussons Baby Wipes Pure and Gentlewhich is the first baby product with an ecolabel certificate from the Ministry of Environment and Forestry (KLHK) on Wednesday (10/05/2023) at The Hermitage Hotel, Jakarta.
Elly Mustrianita, Director of Corporate Communications, PZ Cussons Indonesia said “PZ Cussons commitment to sustainability continues to be implemented and pursued from upstream to downstream business processes. This education is intended for Posyandu mothers to develop clean and healthy living habits and preserve the environment by reducing plastic use and wisely managing waste segregation.”
Regarding the launch of the new product, Riza Arief Rahman, Head of Marketing, PZ Cussons Indonesia explained, “With passion and belief in providing the best for mothers, children and nature, Cussons Baby Wipes Pure and Gentle are environmentally friendly and not only can decompose naturally, but also comes with superior quality, made from 100% natural fiber, certified organic olive oil, purified water sources, 0% alcohol, coloring, and fragrances.”
Riza explained other advantages, “This product also answers the challenges of sensitive baby skin by being hypoallergenic, the size of the wipes is wider and thicker, and 3x cleaner than wet wipes in general.”
The Cussons Baby Wipes Pure and Gentle product is a real step in the “Small Step Big Impact, Small Step for a Better Future” campaign, which is a small step that impacts the future.
At the same event, Vinda Damayanti, Director of Waste Reduction of the Ministry of Environment and Forestry (KLHK), appreciated PZ Cussons for the efforts to sustain the environment, which is in line with the mandate of the Minister of Environment and Forestry Regulation Number P.75 of 2019 concerning the Roadmap for Waste Reduction by Producers (Permen LHK P.75/ 2019).
Vinda said, “KLHK has seen the rules and policies from the Government that have opened roads, opportunities, and at the same time Provided challenges for PZ Cussons to continue to strive to build an environmentally responsible business,”
“In the future, only sustainable businesswill grow and survive.” she continued.
Parthesh Dave, Head of Packaging Asia, PZ Cussons, also expressed the results of PZ Cussons efforts to strive for sustainability. “PZ Cussons succeeded in reducing plastic use by up to 92% in Cussons Baby Gift Boxes, reducing plastic use by 16% from wet tissue packaging, and reducing plastic use by 11% in the packaging(doys plastic reduction).”
“We carefully evaluate each product variant in various categories, review new sizes and conduct trials at the factory to fully validate these new sizes from various aspects so that they have a more positive impact and are more environmentally friendly.” continued Dave.
PZ Cussons is also working with Alfamart to invite the wider community to be involved in education, counseling, and assistance regarding plastic and waste sorting at 96 Posyandu points in Indonesia in the next three months. “We are collaborating with cadres and the Posyandu community, which reaches up to 10.000 mothers to work together to save the earth, starting from the smallest institution, that’s home,” explained Riza.
“The various efforts we have made give confidence to ourselves and our consumers in providing the best for mothers, children and nature. We believe efforts can be realized through collaboration between the government, the private sector, and various key stakeholders. We hope our current Sustainability achievements and the awarding of an ecolabel certificate from the Ministry of Environment and Forestry (KLHK) can trigger PZ Cussons to achieve our short and long-term sustainability targets.” closed Elly.
PZ Cussons is a Fast Moving Consumer Good (FMCG) company that has been present in Indonesia for 35 years and has marketed quality products in the beauty and personal care field, including Cussons Baby, Cussons Kids, Imperial Leather and Original Source.
This Sustainability activity follows the values of goodness and the goals of PZ Cussons: For Everyone, For Life, For Good.