AI Technology, Personal Branding, and Women’s Leadership: Future Insights on PR from Vera Makki & Prita Kemal Gan
Located at LSPR Jakarta Campus, podcast host, Mrs. Elvera N. Makki, S.IP., MBA, ABC, SCMP, Founder and CEO of VMCS Advisory Indonesia, President of IABC Indonesia, in conversation with special guest Mrs. Dr. (H.C) Prita Kemal Gani, MBA, MCIPR, APR, FIPR, Founder and CEO LSPR Institute of Communication & Business, on women’s leadership, personal branding, and the future of strategic communication in the digital technology era.
VMCS Advisory Indonesia hosted an inspiring podcast at the London School of Public Relations (LSPR) Jakarta, featuring two prominent figures in the field of communications: Mrs. Elvera N. Makki, S.IP., MBA, ABC, SCMP, Founder and CEO of VMCS Advisory Indonesia, President of IABC Indonesia, and Mrs. Dr. (H.C) Prita Kemal Gani, MBA, MCIPR, APR, FIPR, Founder and CEO of LSPR Institute of Communication & Business, who attended as a special guest and is recognized as a globally influential communication leader.
This podcast was more than just a discussion forum it was part of the roadshow leading up to the IABC Indonesia Conference & Awards 2025, a prestigious event that brings together communication leaders from various sectors to share insights, foster collaboration, and celebrate achievements in the communication industry both in Indonesia and worldwide.
In a warm and interactive session, the discussion touched on a wide range of strategic issues currently facing the world of communications. Topics included personal branding as a leadership strategy, cross-stakeholder collaboration in modern PR practices, the role of soft power in building influence without coercion, and the ethical challenges of navigating viral content and clickbait. Equally important, the conversation also highlighted the impact of technology and artificial intelligence (AI) in shaping the future communication landscape.
For students and communication practitioners, these topics offered fresh perspectives on how the public relations profession continues to evolve from being merely a message-delivery function to becoming a strategic force capable of driving real change in society.
In her presentation, Mrs. Elvera N. Makki, S.IP., MBA, ABC, SCMP, Founder and CEO of VMCS Advisory Indonesia, President of IABC Indonesia, emphasized the importance of cross-border collaboration platforms facilitated by IABC Indonesia.
“This podcast is not just a space for discussion, but also a bridge that connects ideas, experiences, and perspectives from diverse communities. Through forums like this, we are building a stronger communication ecosystem that is more relevant to global challenges,” said Vera Makki.
Meanwhile, Mrs. Dr. (H.C) Prita Kemal Gani, MBA, MCIPR, APR, FIPR, Founder and CEO of LSPR Institute of Communication & Business, shared a profound reflection on how a leader can build authentic personal branding. According to her, branding is not merely about self-image but a leadership strategy that fosters public trust and builds long-term relationships.
She also highlighted the importance of interpersonal relationship skills as the foundation of effective leadership, “Success in any field begins with our ability to genuinely like others. When we can create sincere chemistry, people will naturally find it easier to like us in return. From there, a pleasant personality is formed, and a pleasant personality will always be chosen. To be someone who is chosen is an honor,” said Mrs. Prita.
This podcast served as concrete proof of how collaboration between VMCS, IABC, and LSPR contributes to advancing the communication profession in Indonesia. By combining academic and practitioner perspectives, the event reaffirmed that strategic communication is a key pillar in building reputation, trust, and influence amid the complexities of the modern world.
As part of the IABC Indonesia Conference & Awards 2025 roadshow, the event also served as an important momentum for strengthening networks among communication professionals, academics, and the younger generation. Through open dialogue and experience sharing, LSPR once again demonstrated its role as a leading center for communication education, not only producing excellent graduates but also serving as a catalyst for the development of both the national and international communication industries.
Don’t miss more inspiration from leading communication figures. Follow VMCS Advisory Indonesia, IABC Indonesia, and LSPR on their official channels for the latest updates leading up to the IABC Indonesia Conference & Awards 2025.
“Di era global, media sosial dan public speaking bukan lagi keterampilan tambahan, melainkan bagian dari strategi inti dalam membangun reputasi dan kolaborasi internasional. Pelatihan ini membantu peserta memahami tidak hanya teknik, tetapi juga strategi komunikasi yang efektif dan berkelanjutan,” ujar Elvera N. Makki, Founder & CEO VMCS Advisory Indonesia.
Catch the complete discussion on our YouTube channel: