{"id":8369,"date":"2023-05-19T02:48:49","date_gmt":"2023-05-19T02:48:49","guid":{"rendered":"https:\/\/vmcsadvisory.com\/commemorating-earth-day-pz-cussons-launches-the-first-ecolabel-certified-wet-wipes-in-indonesia\/"},"modified":"2023-11-24T11:09:24","modified_gmt":"2023-11-24T11:09:24","slug":"commemorating-earth-day-pz-cussons-launches-the-first-ecolabel-certified-wet-wipes-in-indonesia","status":"publish","type":"post","link":"https:\/\/vmcsadvisory.com\/en\/commemorating-earth-day-pz-cussons-launches-the-first-ecolabel-certified-wet-wipes-in-indonesia\/","title":{"rendered":"Commemorating Earth Day, PZ Cussons Launches the First Ecolabel Certified Wet Wipes in Indonesia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8369\" class=\"elementor elementor-8369 elementor-8362\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de0685d e-con-full e-flex e-con e-parent\" data-id=\"de0685d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-07fba1d e-flex e-con-boxed e-con e-parent\" data-id=\"07fba1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48f11b2 elementor-widget elementor-widget-stm_post_info\" data-id=\"48f11b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_post_info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"stm_post_unit stm_post_unit_vc masterstudy_elementor_post_info_\">\n    <div class=\"stm_post_info\">\n\t\t<h1 class=\"h2 post_title\">Commemorating Earth Day, PZ Cussons Launches the First Ecolabel Certified Wet Wipes in Indonesia<\/h1>\n\t\t<div class=\"stm_post_details clearfix\">\n\t\t\t<ul class=\"clearfix post_meta\">\n\t\t\t\t<li class=\"post_date h6\"><i class=\"far fa-clock\"><\/i><span>May 19, 2023<\/span><\/li>\n\t\t\t\t<li class=\"post_by h6\"><i class=\"fa fa-user\"><\/i>Posted by: <span>Roida Alda<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"post_cat h6\"><i class=\"fa fa-flag\"><\/i>\n\t\t\t\t\t\tCategory:\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vmcsadvisory.com\/en\/category\/clients-articles\/\">\n                                <span>Clients\u2019 Articles<\/span>\n                            <\/a><span class=\"divider\">,<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t<div class=\"comments_num\">\n\t\t\t\t<a href=\"https:\/\/vmcsadvisory.com\/en\/commemorating-earth-day-pz-cussons-launches-the-first-ecolabel-certified-wet-wipes-in-indonesia\/#respond\" class=\"post_comments h6\"><i class=\"fa fa-comments-o\"><\/i> No Comments <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"post_thumbnail\">\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"992\" height=\"500\" src=\"https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2023\/05\/PZ-Cussons-Featured-992x500.jpg\" class=\"img-responsive wp-post-image\" alt=\"Tisu Basah Bersertifikat Ekolabel Pertama di Indonesia\" srcset=\"https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2023\/05\/PZ-Cussons-Featured-992x500.jpg 992w, https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2023\/05\/PZ-Cussons-Featured-870x440.jpg 870w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/>\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div> <!-- stm_post_unit -->\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1466726 e-flex e-con-boxed e-con e-parent\" data-id=\"1466726\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30113c0 elementor-widget elementor-widget-text-editor\" data-id=\"30113c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>VMCSADVISORY.COM, JAKARTA<\/b><span style=\"font-weight: 400;\"> &#8211; PZ Cussons as a multinational company, continues to innovate in developing products that support sustainability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In commemoration of Earth Day, PZ Cussons launched its newest product, <\/span><i><span style=\"font-weight: 400;\">Cussons Baby Wipes Pure and Gentle<\/span><\/i><span style=\"font-weight: 400;\">which is the first baby product with an ecolabel certificate from the Ministry of Environment and Forestry (KLHK) on Wednesday (10\/05\/2023) at The Hermitage Hotel, Jakarta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elly Mustrianita, Director of Corporate Communications, PZ Cussons Indonesia said &#8220;PZ Cussons commitment to sustainability continues to be implemented and pursued from upstream to downstream business processes. This education is intended for Posyandu mothers to develop clean and healthy living habits and preserve the environment by reducing plastic use and wisely managing waste segregation.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regarding the launch of the new product, Riza Arief Rahman, Head of Marketing, PZ Cussons Indonesia explained, &#8220;With passion and belief in providing the best for mothers, children and nature, Cussons Baby Wipes Pure and Gentle are environmentally friendly and not only can decompose naturally, but also comes with superior quality, made from 100% natural fiber, certified organic olive oil, purified water sources, 0% alcohol, coloring, and fragrances.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Riza explained other advantages, &#8220;This product also answers the challenges of sensitive baby skin by being hypoallergenic, the size of the wipes is wider and thicker, and 3x cleaner than wet wipes in general.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Cussons Baby Wipes Pure and Gentle product is a real step in the <\/span><i><span style=\"font-weight: 400;\">&#8220;Small Step Big Impact, Small Step for a Better Future&#8221; <\/span><\/i><span style=\"font-weight: 400;\">campaign, which is a small step that impacts the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same event, Vinda Damayanti, Director of Waste Reduction of the Ministry of Environment and Forestry (KLHK), appreciated PZ Cussons for the efforts to sustain the environment, which is in line with the mandate of the Minister of Environment and Forestry Regulation Number P.75 of 2019 concerning the Roadmap for Waste Reduction by Producers (Permen LHK P.75\/ 2019).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vinda said, &#8220;KLHK has seen the rules and policies from the Government that have opened roads, opportunities, and at the same time Provided challenges for PZ Cussons to continue to strive to build an environmentally responsible business,&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;In the future, only <\/span><i><span style=\"font-weight: 400;\">sustainable business<\/span><\/i><span style=\"font-weight: 400;\">will grow and survive.&#8221; she continued.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Parthesh Dave,<\/span> <i><span style=\"font-weight: 400;\">Head of Packaging Asia, PZ Cussons,<\/span><\/i> <span style=\"font-weight: 400;\">also expressed the results of PZ Cussons efforts to strive<\/span> <span style=\"font-weight: 400;\">for sustainability. &#8220;PZ Cussons succeeded in reducing plastic use by up to 92% in Cussons Baby Gift Boxes, reducing plastic use by 16% from wet tissue packaging, and reducing plastic use by 11% in the packaging<\/span><i><span style=\"font-weight: 400;\">(doys plastic reduction)<\/span><\/i><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;We carefully evaluate each product variant in various categories, review new sizes and conduct trials at the factory to fully validate these new sizes from various aspects so that they have a more positive impact and are more environmentally friendly.&#8221; continued Dave.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PZ Cussons is also working with Alfamart to invite the wider community to be involved in education, counseling, and assistance regarding plastic and waste sorting at 96 Posyandu points in Indonesia in the next three months. &#8220;We are collaborating with cadres and the Posyandu community, which reaches up to 10.000 mothers to work together to save the earth, starting from the smallest institution, that\u2019s home,&#8221; explained Riza.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;The various efforts we have made give confidence to ourselves and our consumers in providing the best for mothers, children and nature. We believe efforts can be realized through collaboration between the government, the private sector, and various key stakeholders. We hope our current Sustainability achievements and the awarding of an ecolabel certificate from the Ministry of Environment and Forestry (KLHK) can trigger PZ Cussons to achieve our short and long-term sustainability targets.\u201d closed Elly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PZ Cussons is a Fast Moving Consumer Good (FMCG) company that has been present in Indonesia for 35 years and has marketed quality products in the<\/span> <i><span style=\"font-weight: 400;\">beauty and personal care field,<\/span><\/i> <span style=\"font-weight: 400;\">including Cussons Baby, Cussons Kids, Imperial Leather and Original Source.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This Sustainability activity follows the values of goodness and the goals of PZ Cussons: For Everyone, For Life, For Good.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9367084 e-flex e-con-boxed e-con e-parent\" data-id=\"9367084\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8437ba3 e-con-full e-flex e-con e-parent\" data-id=\"8437ba3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb2ef4 elementor-widget elementor-widget-vc_custom_heading\" data-id=\"8cb2ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"vc_custom_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\" vc_custom_heading  masterstudy_heading_font  text_align_left\" ><h3 style=\"text-align: left;font-weight:700\" class=\"masterstudy-custom-title\">Tags\n<\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c34e06 elementor-widget elementor-widget-stm_post_tags\" data-id=\"1c34e06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_post_tags.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"stm_post_tags widget_tag_cloud\">\n\t\t\t<div class=\"tagcloud\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/vmcsadvisory.com\/en\/tag\/earth-day\/\">Earth Day<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/vmcsadvisory.com\/en\/tag\/ecolabel\/\">Ecolabel<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/vmcsadvisory.com\/en\/tag\/pz-cussons-en\/\">PZ Cussons<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be5bad7 e-con-full e-flex e-con e-parent\" data-id=\"be5bad7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49d9c48 e-flex e-con-boxed e-con e-parent\" data-id=\"49d9c48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8ac15 elementor-widget elementor-widget-stm_post_comments\" data-id=\"3b8ac15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_post_comments.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div class=\"stm_post_comments  masterstudy_elementor_post_comments_\">\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In commemoration of Earth Day, PZ Cussons launched its newest product, Cussons Baby Wipes Pure and Gentle, which is the first baby product with an ecolabel certificate from the Ministry of Environment and Forestry (KLHK).<\/p>\n","protected":false},"author":7,"featured_media":8364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[94,96,95],"class_list":["post-8369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clients-articles","tag-earth-day","tag-ecolabel","tag-pz-cussons-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commemorating Earth Day, PZ Cussons Launches the First Ecolabel Certified Wet Wipes in Indonesia - VMCS Advisory<\/title>\n<meta name=\"description\" content=\"In commemoration of Earth Day, PZ Cussons launched its newest product, Cussons Baby Wipes Pure and Gentle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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