{"id":10057,"date":"2025-01-12T10:07:50","date_gmt":"2025-01-12T10:07:50","guid":{"rendered":"https:\/\/vmcsadvisory.com\/thought-leadership-column-building-trust-through-ethical-sustainability-communications\/"},"modified":"2025-01-12T10:21:31","modified_gmt":"2025-01-12T10:21:31","slug":"thought-leadership-column-building-trust-through-ethical-sustainability-communications","status":"publish","type":"post","link":"https:\/\/vmcsadvisory.com\/en\/thought-leadership-column-building-trust-through-ethical-sustainability-communications\/","title":{"rendered":"Thought Leadership Column: Building Trust through Ethical Sustainability Communications"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10057\" class=\"elementor elementor-10057 elementor-10040\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de0685d e-flex e-con-boxed e-con e-parent\" data-id=\"de0685d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07fba1d e-flex e-con-boxed e-con e-child\" data-id=\"07fba1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48f11b2 elementor-widget elementor-widget-stm_post_info\" data-id=\"48f11b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_post_info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"stm_post_unit stm_post_unit_vc masterstudy_elementor_post_info_\">\n    <div class=\"stm_post_info\">\n\t\t<h1 class=\"h2 post_title\">Thought Leadership Column: Building Trust through Ethical Sustainability Communications<\/h1>\n\t\t<div class=\"stm_post_details clearfix\">\n\t\t\t<ul class=\"clearfix post_meta\">\n\t\t\t\t<li class=\"post_date h6\"><i class=\"far fa-clock\"><\/i><span>January 12, 2025<\/span><\/li>\n\t\t\t\t<li class=\"post_by h6\"><i class=\"fa fa-user\"><\/i>Posted by: <span>Nadia<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"post_cat h6\"><i class=\"fa fa-flag\"><\/i>\n\t\t\t\t\t\tCategory:\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vmcsadvisory.com\/en\/category\/blog-en\/\">\n                                <span>Blog<\/span>\n                            <\/a><span class=\"divider\">,<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t<div class=\"comments_num\">\n\t\t\t\t<a href=\"https:\/\/vmcsadvisory.com\/en\/thought-leadership-column-building-trust-through-ethical-sustainability-communications\/#respond\" class=\"post_comments h6\"><i class=\"fa fa-comments-o\"><\/i> No Comments <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"post_thumbnail\">\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/Featured-Sustainability-Communications-yang-Etis-Crop.jpg\" class=\"img-responsive wp-post-image\" alt=\"Sustainability Communications yang Etis\" srcset=\"https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/Featured-Sustainability-Communications-yang-Etis-Crop.jpg 1024w, https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/Featured-Sustainability-Communications-yang-Etis-Crop-300x146.jpg 300w, https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/Featured-Sustainability-Communications-yang-Etis-Crop-768x375.jpg 768w, https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/Featured-Sustainability-Communications-yang-Etis-Crop-600x293.jpg 600w, https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/Featured-Sustainability-Communications-yang-Etis-Crop-1023x499.jpg 1023w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div> <!-- stm_post_unit -->\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1466726 e-flex e-con-boxed e-con e-child\" data-id=\"1466726\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30113c0 elementor-widget elementor-widget-text-editor\" data-id=\"30113c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sustainability is now one of the main trends that is growing rapidly in various sectors, including communication. The importance of implementing ethics in sustainability communication cannot be underestimated, considering that misguided communication can lead to a reputation crisis, as in the case of greenwashing. The IABC (International Association of Business Communicators) has emphasized the importance of ethics in communication, where principles such as transparency, honesty, and accountability are the main foundations for maintaining the integrity of communication. Through ethical communication, institutions can build strong trust with stakeholders and improve their image in terms of sustainability.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sustainability, which should be a noble goal, is often misused as a tool for short-term gain. This can cause major problems if not managed carefully. For example, if the communication delivered is inaccurate or seems to exaggerate the company&#8217;s achievements in terms of sustainability, it can turn out to be detrimental. Therefore, it is very important for institutions to ensure that the sustainability messages delivered truly reflect a real commitment to positive change, and not just to fulfill obligations.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve effective and ethical sustainability communication, there are several basic principles that need to be adhered to. First, a transparent and honest narrative is essential to maintaining public trust. Second, fairness and inclusivity must be part of every communication, ensuring that all stakeholders, including those directly impacted by the company\u2019s operations, are involved in constructive dialogue. Third, accountability is key to maintaining a long-term reputation, through clear reporting and open feedback mechanisms. With these principles, institutions can not only raise awareness and engagement on sustainability issues, but also strengthen their position in the market in a responsible manner.    <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25ea209 elementor-widget elementor-widget-image\" data-id=\"25ea209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"802\" height=\"1024\" src=\"https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/Sustainability-Communications-yang-Etis.jpg\" class=\"attachment-full size-full wp-image-10047\" alt=\"\" srcset=\"https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/Sustainability-Communications-yang-Etis.jpg 802w, https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/Sustainability-Communications-yang-Etis-235x300.jpg 235w, https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/Sustainability-Communications-yang-Etis-768x981.jpg 768w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A Column Writing by Founder &amp; CEO VMCS, Elvera N. Makki on Majalah Mix, December Edition 2024<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9367084 e-flex e-con-boxed e-con e-child\" data-id=\"9367084\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8437ba3 e-con-full e-flex e-con e-child\" data-id=\"8437ba3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb2ef4 elementor-widget elementor-widget-vc_custom_heading\" data-id=\"8cb2ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"vc_custom_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\" vc_custom_heading  masterstudy_heading_font  text_align_left\" ><h3 style=\"text-align: left;font-weight:700\" class=\"masterstudy-custom-title\">Tags\n<\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c34e06 elementor-widget elementor-widget-stm_post_tags\" data-id=\"1c34e06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_post_tags.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"stm_post_tags widget_tag_cloud\">\n\t\t\t<div class=\"tagcloud\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/vmcsadvisory.com\/en\/tag\/column-en\/\">Column<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/vmcsadvisory.com\/en\/tag\/ethical\/\">Ethical<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/vmcsadvisory.com\/en\/tag\/mix-magazine\/\">Mix Magazine<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/vmcsadvisory.com\/en\/tag\/sustainability-communications-en\/\">Sustainability Communications<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/vmcsadvisory.com\/en\/tag\/vmcs-advisory-en\/\">VMCS Advisory<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be5bad7 e-con-full e-flex e-con e-child\" data-id=\"be5bad7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49d9c48 e-flex e-con-boxed e-con e-child\" data-id=\"49d9c48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8ac15 elementor-widget elementor-widget-stm_post_comments\" data-id=\"3b8ac15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_post_comments.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div class=\"stm_post_comments  masterstudy_elementor_post_comments_\">\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sustainability is now one of the main trends that is growing rapidly in various sectors, including communication. The importance of implementing ethics in sustainability communication cannot be underestimated, considering that misguided communication can lead to a reputation crisis, as in the case of greenwashing. <\/p>\n","protected":false},"author":11,"featured_media":10053,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[249,251,248,250,150],"class_list":["post-10057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-column-en","tag-ethical","tag-mix-magazine","tag-sustainability-communications-en","tag-vmcs-advisory-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thought Leadership Column: Building Trust through Ethical Sustainability Communications - VMCS Advisory<\/title>\n<meta name=\"description\" content=\"Through 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