{"id":10012,"date":"2025-01-11T07:46:18","date_gmt":"2025-01-11T07:46:18","guid":{"rendered":"https:\/\/vmcsadvisory.com\/vmcs-emphasizes-the-importance-of-communication-for-sustainability-and-not-getting-trapped-in-greenwashing\/"},"modified":"2025-01-11T08:08:39","modified_gmt":"2025-01-11T08:08:39","slug":"vmcs-emphasizes-the-importance-of-communication-for-sustainability-and-not-getting-trapped-in-greenwashing","status":"publish","type":"post","link":"https:\/\/vmcsadvisory.com\/en\/vmcs-emphasizes-the-importance-of-communication-for-sustainability-and-not-getting-trapped-in-greenwashing\/","title":{"rendered":"VMCS Emphasizes the Importance of Communication for Sustainability and Not Getting Trapped in Greenwashing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10012\" class=\"elementor elementor-10012 elementor-10000\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de0685d e-flex e-con-boxed e-con e-parent\" data-id=\"de0685d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07fba1d e-flex e-con-boxed e-con e-child\" data-id=\"07fba1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48f11b2 elementor-widget elementor-widget-stm_post_info\" data-id=\"48f11b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_post_info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"stm_post_unit stm_post_unit_vc masterstudy_elementor_post_info_\">\n    <div class=\"stm_post_info\">\n\t\t<h1 class=\"h2 post_title\">VMCS Emphasizes the Importance of Communication for Sustainability and Not Getting Trapped in Greenwashing<\/h1>\n\t\t<div class=\"stm_post_details clearfix\">\n\t\t\t<ul class=\"clearfix post_meta\">\n\t\t\t\t<li class=\"post_date h6\"><i class=\"far fa-clock\"><\/i><span>January 11, 2025<\/span><\/li>\n\t\t\t\t<li class=\"post_by h6\"><i class=\"fa fa-user\"><\/i>Posted by: <span>Nadia<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"post_cat h6\"><i class=\"fa fa-flag\"><\/i>\n\t\t\t\t\t\tCategory:\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vmcsadvisory.com\/en\/category\/blog-en\/\">\n                                <span>Blog<\/span>\n                            <\/a><span class=\"divider\">,<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t<div class=\"comments_num\">\n\t\t\t\t<a href=\"https:\/\/vmcsadvisory.com\/en\/vmcs-emphasizes-the-importance-of-communication-for-sustainability-and-not-getting-trapped-in-greenwashing\/#respond\" class=\"post_comments h6\"><i class=\"fa fa-comments-o\"><\/i> No Comments <\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"post_thumbnail\">\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/Featured-VMCS-Greenwashing-1024x500.jpg\" class=\"img-responsive wp-post-image\" alt=\"VMCS Greenwashing\" \/>\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div> <!-- stm_post_unit -->\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1466726 e-flex e-con-boxed e-con e-child\" data-id=\"1466726\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30113c0 elementor-widget elementor-widget-text-editor\" data-id=\"30113c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">MIX MarComm Magazine, part of the SWA group, held a discussion entitled &#8220;2025 Communication Strategy Trends: Greenwashing versus Communication for Sustainability,&#8221; which was held on Wednesday, December 18, 2024, 13.00-18.30 WIB in the Prof. Auditorium and Performance Hall. Dr. Djayusman LSPR Campus B, Jakarta.\u00a0<\/span><\/p>\n<p><b>Elvera N. Makki, <\/b><b><i>Founder and CEO of VMCS<\/i><\/b><span style=\"font-weight: 400;\">, was one of the speakers at this seminar. In her presentation on PR VS GREENWASHING, Elvera discussed how the greenwashing phenomenon could potentially destroy public trust in companies that carry out sustainability initiatives. The presentations and discussions at this event are relevant not only for PR practitioners but also for all business people who want to strengthen their role in realizing authentic and meaningful sustainability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elvera explains how a company can be caught in greenwashing practices. According to her, there is a fine line between genuine sustainability efforts and claims that are excessive or not supported by substantial evidence. In this context, companies need to understand the extent to which sustainability claims can be validated and accepted by the public and how to ensure that the initiatives undertaken have a real impact.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25ea209 elementor-widget elementor-widget-image\" data-id=\"25ea209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1022\" src=\"https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/VMCS-Greenwashing-1.jpg\" class=\"attachment-full size-full wp-image-10006\" alt=\"VMCS Greenwashing\" srcset=\"https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/VMCS-Greenwashing-1.jpg 1024w, https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/VMCS-Greenwashing-1-300x300.jpg 300w, https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/VMCS-Greenwashing-1-150x150.jpg 150w, https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/VMCS-Greenwashing-1-768x767.jpg 768w, https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/VMCS-Greenwashing-1-75x75.jpg 75w, https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/VMCS-Greenwashing-1-129x129.jpg 129w, https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/VMCS-Greenwashing-1-69x69.jpg 69w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Elvera N. Makki with Kemal Gani, Chief Editor Majalah MIX MarComm dan SWA<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe9a75b elementor-widget elementor-widget-text-editor\" data-id=\"fe9a75b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the presentation&#8217;s focus was communication strategies for campaigning sustainability initiatives. This aims to ensure that companies not only create positive social and environmental impacts but also maintain their credibility in the eyes of the public. Elvera provides guidance on how companies can design communication strategies that are ethical, transparent, and oriented toward long-term impact, thereby avoiding the risk of greenwashing.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce990ba elementor-widget elementor-widget-image\" data-id=\"ce990ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"713\" height=\"1024\" src=\"https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/VMCS-Greenwashing-2.jpg\" class=\"attachment-full size-full wp-image-10008\" alt=\"VMCS Greenwashing\" srcset=\"https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/VMCS-Greenwashing-2.jpg 713w, https:\/\/vmcsadvisory.com\/wp-content\/uploads\/2025\/01\/VMCS-Greenwashing-2-209x300.jpg 209w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Dwi Wulandari, the Editor of Majalah MIX MarComm led the seminar<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e272ab elementor-widget elementor-widget-text-editor\" data-id=\"2e272ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Elvera explained, &#8220;Aside from the risk of decreasing credibility and public trust, the risk of greenwashing or unvalidated claims can have a financial impact. In many developed countries, greenwashing risks being subject to expensive fines, where the relevant financial authority or government imposes fines. Additionally, if greenwashing harms consumers, the company will incur many more costs in dealing with lawsuits and protracted legal proceedings in court. Coupled with netizens&#8217; opinions during the process, the company risks experiencing additional crises from digital public insults whose traces are difficult to erase.&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VMCS also explains how sustainability has become a growing trend and is becoming one of the main pillars in corporate communications strategies today and is relevant in the future. &#8220;Companies that can understand and apply sustainability principles consistently will find it easier to gain the trust of consumers and stakeholders, as long as they understand the signs. VMCS has the expertise and insight to help companies execute sustainability communications strategies,&#8221; concluded Elvera.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9367084 e-flex e-con-boxed e-con e-child\" data-id=\"9367084\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8437ba3 e-con-full e-flex e-con e-child\" data-id=\"8437ba3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb2ef4 elementor-widget elementor-widget-vc_custom_heading\" data-id=\"8cb2ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"vc_custom_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\" vc_custom_heading  masterstudy_heading_font  text_align_left\" ><h3 style=\"text-align: left;font-weight:700\" class=\"masterstudy-custom-title\">Tags\n<\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c34e06 elementor-widget elementor-widget-stm_post_tags\" data-id=\"1c34e06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_post_tags.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"stm_post_tags widget_tag_cloud\">\n\t\t\t<div class=\"tagcloud\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/vmcsadvisory.com\/en\/tag\/greenwashing\/\">Greenwashing<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/vmcsadvisory.com\/en\/tag\/sustainable-communication\/\">Sustainable Communication<\/a>\n\t\t\t\t\t\t\t<a href=\"https:\/\/vmcsadvisory.com\/en\/tag\/vmcs-advisory-en\/\">VMCS Advisory<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be5bad7 e-con-full e-flex e-con e-child\" data-id=\"be5bad7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49d9c48 e-flex e-con-boxed e-con e-child\" data-id=\"49d9c48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8ac15 elementor-widget elementor-widget-stm_post_comments\" data-id=\"3b8ac15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_post_comments.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div class=\"stm_post_comments  masterstudy_elementor_post_comments_\">\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MIX MarComm Magazine, part of the SWA group, held a discussion entitled &#8220;2025 Communication Strategy Trends: Greenwashing versus Communication for Sustainability,&#8221; which was held on Wednesday, December 18, 2024, 13.00-18.30 WIB in the Prof. Auditorium and Performance Hall. Dr. Djayusman LSPR Campus B, Jakarta.<\/p>\n","protected":false},"author":11,"featured_media":10004,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[234,237,150],"class_list":["post-10012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-greenwashing","tag-sustainable-communication","tag-vmcs-advisory-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VMCS Emphasizes the Importance of Communication for Sustainability and Not Getting Trapped in Greenwashing - VMCS Advisory<\/title>\n<meta name=\"description\" content=\"MIX MarComm Magazine, part of the SWA group, held a discussion entitled &quot;2025 Communication Strategy Trends: Greenwashing versus Communication for Sustainability&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vmcsadvisory.com\/en\/vmcs-emphasizes-the-importance-of-communication-for-sustainability-and-not-getting-trapped-in-greenwashing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VMCS Emphasizes the Importance of Communication for Sustainability and Not Getting Trapped in Greenwashing - 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