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Logo Betolar

VMCS helped the Finnish materials technology company, Betolar, for the new market entry process, by introducing its sustainable products to the Indonesian infrastructure development market.

Through communication strategy, media relations services, and sponsorship opportunity, VMCS held a hybrid media briefing introducing the Geoprime solution for the production of durable, sustainable and low-carbon concrete by utilizing industrial side streams as an alternative to cement.

Betolar enables the green transition of various industries and makes concrete a sustainable building material with much less energy requirements compared to traditional cement.

Metrics for measuring success are carried out using the PESO approach, which in this case, focuses on Earned and Paid.

Newscoverage includes Antara, Kompas TV, Beritasatu, Media Indonesia, Properti, Konstruksi Media, Liputan6.com, dan industry.co.id